An official collaboration with Organization for Fukushima Soso-region Revitalization
With rich marine resources and a deep-rooted seafood tradition, this region is known for its exceptional catch. This event showcases the fresh flavors of 'Joban-mono' seafood, along with locally crafted marine products and regional specialties.
With rich marine resources and a deep-rooted seafood tradition, this region is known for its exceptional catch. This event showcases the fresh flavors of 'Joban-mono' seafood, along with locally crafted marine products and regional specialties.
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FUKUSHIMA JOBAN FISH MARKET
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Fish Market: Celebrating Fukushima's Seafood Heritage
This event highlights the fresh flavors of 'Joban-mono' seafood from the Joban region in Fukushima Prefecture, alongside locally crafted marine products and regional specialties. It also fosters awareness of sustainability and the responsible enjoyment of marine resources in line with the SDGs.
Joban-mono, A Taste of Revival
As dawn breaks over Fukushima’s coastline, fishermen bring in their prized ‘Joban-mono’ catch—seafood so exceptional that 99% of Tsukiji’s top professionals commend its distinctive texture and flavor. But these glistening treasures are more than just a culinary delight; they embody a legacy of craftsmanship, resilience, and the enduring connection between the sea and those who depend on it.
As a Path to Recovery and Renewal
In the aftermath of the Great East Japan Earthquake, a remarkable initiative has taken shape to support recovery efforts. By helping local businesses expand their market reach, it also addresses the reputational challenges they have faced since the disaster, fostering resilience and renewal in the community.