KEWPIE Japanese Mayonnaise

KEWPIE Japanese Mayonnaise

Japan's Most Famous Mayonnaise

In essence, Kewpie's deliciousness comes from its rich egg yolk base and specially developed vinegar, working together to create a mayonnaise that adds depth and flavor to any dish it's used in.

Kewpie Mayonnaise is widely loved as Japan's most famous mayonnaise due to its high-quality ingredients and versatility.
With its rich history and cultural significance, it has become an essential part of many people's daily lives.

Why We Pick this?

It is widely recognized as the most famous mayonnaise in Japan.
While there are various types of mayonnaise available, Kewpie's consistent taste is undeniable.
It dominates the domestic market with an impressive 60-70% share, far surpassing other brands in terms of presence and popularity.

The Secret of Kewpie's Deliciousness

Rich Egg Yolk Flavor

Kewpie uses 3.6 egg yolks per 450g bottle. 
Rich in vitamins and protein, these yolks create Kewpie's signature umami flavor.
The high yolk content intensifies the taste over time, giving Kewpie its distinctive creamy profile that sets it apart from other brands.

Flavorful Vinegar

In the past, vinegar produced in Japan was primarily traditional rice-based vinegar, making it difficult to obtain vinegar suitable for Western-style condiments like mayonnaise.
To address this issue, we established a specialized company called Kewpie Brewing in 1962.
After much trial and error, we developed a flavorful "mayonnaise-specific vinegar" using Kewpie's unique brewing technology with ingredients such as apple juice and malt.

Particular about oils

Kewpie Mayonnaise uses a blend of vegetable oils, including rapeseed and soybean oils.
Their proprietary standards, known as "Kewpie Specs," ensure the production of safe and delicious products.
They are involved in every aspect, from setting oil standards and manufacturing to quality control and transportation.


JX WAY

Among the many mayonnaise brands available, Kewpie stands out as the one with an undeniably reliable taste.
Keeping it stocked in your refrigerator proves incredibly useful for seasoning all kinds of dishes!