Shinshu Azumino 100% Straight Apple Juice

Shinshu Azumino 100% Straight Apple Juice

Pure, additive-free juice crafted in the highlands of Nagano

Made in Azumino, Nagano — a region known for its pristine spring water and some of Japan’s finest apples.

Crafted by Gold-Pak, a pioneer of Japan’s straight fruit juice, this bottle delivers the clean, bright sweetness of Shinshu apples with nothing added and nothing taken away.

No sugar.
No flavoring.
No concentrates.
Simply apples pressed at their peak.

What Makes It Special

1. 100% Shinshu Apples — San Fuji, Shinano Sweet, and other regional varieties
Cold nights and warm daytime sun create apples with remarkable aroma, depth, and natural sweetness.
Gold-Pak selects Shinshu-grown apples for their balanced acidity and vivid flavor.

2. Straight Juice, Never From Concentrate
The fruit is pressed and gently pasteurized — never concentrated or reconstructed.
This preserves the round acidity, full aroma, and “just-picked” brightness of the apples.

3. Additive-Free, Honest Craft
No sugar.
No flavoring.
No coloring.
A juice made the way apples taste in nature — clean, fragrant, and true.

4. Made with Azumino’s Natural Spring Water
Azumino, at the foot of the Northern Alps, is known for its soft, pristine water.
It supports a lighter, clearer finish that lets the fruit’s character shine.

5. Naturally Cloudy for True Fruit Presence
A gentle, natural “nigori” cloudiness gives fuller flavor, rich aroma, and a satisfying fruit texture.
Nothing is filtered out that doesn’t need to be.

Taste Notes

• Bright, crisp sweetness

• Gentle, refreshing acidity

• Aroma that lingers softly

• Light on the palate, ideal for mornings

A flavor often described simply as:
“More like an apple than the apple itself.”

JX Way

At JX, we choose items the way we choose for our own homes — 
honestly and intentionally.

The fragrance of Shinshu apples, the refreshing finish, the sincerity of an additive-free juice. This is exactly the kind of drink we wanted to bring into your daily life.

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