Amaebi Karaage Senbei - Fried Sweet Shrimp Cracker (45g)

Won the OMOTENASHI Selection 2019 Award!!

Seafood Crackers Made from Fresh Seafood!

Omotenashi Selection is a collection of products that represents the uniqueness of Japan to the world.

(Did you know? The seafood used in the crackers was kept in its original shape. So every cracker looks different and has an obvious seafood shape.)

Skillfully created with craftsmanship, wisdom, and tradition to deliver the most delicious taste of fresh seafood

Seafood crackers are usually made by mixing in the seafood seasoning into the rice dough.
However, Echizen Kaisen Club Senbei are made with fresh octopus, squid, and shrimp,  without mixing into the rice dough and being kept to its original shape. Each individual Echizen Kaisen Club Senbei is uniquely shaped and brings out the deliciousness of the seafood to its fullest.

Each cracker is carefully laid out on an iron plate, shaped, and baked by a craftsman.
Fresh seafood is used as the ingredient, and the moment you eat it, the rich flavor of the sea spreads in your mouth.

Selling through J Passport in Singapore only!

Seafood Crackers from Echizen Kaisen Club is now worldwide!!
Not only all over Japan, but also they have expanded to Hong Kong, Taiwan, Thailand.
The popular seafood crackers that used to be sold in Singapore for a limited time are now available only at J Passport!

Amaebi Karaage Senbei - Fried Sweet Shrimp Cracker

The Echizen Amaebi Karaage Senbei contains 80 percent of Sweet shrimp (amaebi)!

Using whole amaebi and making it into rice crackers. You can enjoy fresh amaebi taste from head to tail!

Featured point:

• FRESH amaebi is used, which is commonly eaten as sashimi.
• The amaebi karaage senbei contain 80 percent of amaebi.
• Using only salt as seasoning, enjoy the rich taste of amaebi.
• Enjoy the different taste between head & tail.

And also, it uses amaebi which is rich in nutrients which are good for your health.
The nutrients are effective for fatigue and vision recovery. Works for improvement of constipation and can help in absorbing cholesterol as well. So it’s said to be effective in preventing obesity.

Enjoy other seafood senbei!

Check out all the seafood senbei we are carrying now!

Recommended!
Ika Karaage Senbei - Fried Squid Cracker

More info

Cracker Revolution

Echizen Fukui, Mikuni Port is a port town famous for its fresh Echizen crabs and sweet shrimps.
The Echizen Kaisen Club was founded by generations of fishermen who knew the area well.
Utilizing the wisdom and traditional techniques nurtured by successive generations of fishermen
The Echizen Kaisen Club Seafood Senbei were developed to preserve the natural flavor of the abundant and fresh seafood throughout the four seasons.
Hence, Echizen Kaisen Club Senbei has been developed.

With the wisdom and traditional techniques nurtured by successive generations of fishermen, Echizen Kaisen Club has been handing down the "old-fashioned hand-baked rice cracker" to the next generation.
Their seafood senbei are made from fresh seafood with its natural flavour preserved.
They take the time and effort to bake octopus, squid, crab, shrimp, sea bream, and other seafood into what you see and eat the seafood senbei.

Dedicated Quality

The "scent of the sea" that you can smell the moment you open the bag is proof that fresh seafood is used.
Made as it is from seafood while it’s fresh.
What do they mean by "as-it-is"?
Deliver not only the shape but also the flavour of the fresh seafood through senbei.

Committed to making it easy for more people to taste freshly caught seafood.

For example, "Echizen Amaebi Karaage Senbei" is made with only the freshest Echizen Amaebi that is landed in the morning at Mikuni Port in Fukui Prefecture, one of the best amaebi fishing grounds in Japan.
This is because fresh amaebi, which are commonly used as sashimi at high-end restaurants, can be made into rice crackers so that more people can enjoy the taste of freshly caught amaebi more easily.

Being particular about even the quality of starch

Starch plays a minor but important role in the production of rice crackers and is used as the main ingredient in round rice crackers.

It plays a role in sealing in the flavour and taste of seafood.

While many rice cracker manufacturers use "processed starch" for cost and processability reasons, Echizen Kaisen Club has been using potato starch from Hokkaido to ensure food safety and maximize the taste of the ingredients.

Utilizing the experience and connections of the previous generation of fishermen and carefully selected seafood ingredients.

At the time of the establishment of Echizen Kaisen Club, they had been developing their products by focusing on local Echizen ingredients.
However, due to various reasons such as changes in the natural environment and a decrease in the amount of seafood caught, it has become difficult to use only Echizen ingredients.
Now, utilizing the wisdom, experience, and connections of former fishermen, they search for ingredients from all over Japan, and the world for seafood that are as good as those from Echizen in terms of taste, flavour, and carefully select them as ingredients.

Won the OMOTENASHI Selection 2019 Award!!

What is Omotenashi Selection?
It is a collection of products that represents the uniqueness of Japan to the world.
Awarded products have to enrich modern life, have a global appeal and most importantly, it makes you want to tell others about it.
OMOTENASHI Selection is an award given to products and services that provide an excellent OMOTENASHI experience that people want to tell others about.